The Problem
Develop a full brand identity and retail design for a new bakery launch. The client wanted the brand to reflect their fun, sarcastic personality—something bold, memorable, and full of character—brought to life through a colorful, high-energy aesthetic that stood apart from traditional bakery design. And they required a specific color palette.
The Solution
A vibrant, personality-driven brand that captures the bakery’s unapologetically playful spirit. The visual identity leans into punchy color palettes, witty language, and expressive design details that mirror the owner’s humor and confidence. The bakery space itself extends the brand experience—immersive, loud in the best way, and impossible to forget—creating a cohesive environment where flavor, fun, and personality meet.
The Details
Team: Building Contractor, Photographer, Myself
Timeline: 5 months
Creative Budget: $
My Contribution: Creative direction, brand design, retail design, photo + video art direction, editing, & web design