The Problem

Create a brand identity for a new small business built around homemade sourdough bread, DIY starter, and fresh duck eggs with the added opportunity for customers to take classes and learn the craft themselves. The client wanted a brand that felt young, approachable, local, and rooted in the joy of slow, intentional living.

The Solution

A nostalgic, wholesome brand that captures the warmth of homemade tradition and the charm of rural simplicity. The final direction leans into quaint, endearing details—cute patterns, playful typography, and cozy, cottage-inspired visuals that make the brand feel as delightful and inviting as the goods themselves.

The Details

Team: Myself
Timeline: 4 months
Creative Budget: $
My Contribution: Creative direction, brand design, photography, videography, editing, & web design