The Problem
Lead design and brand direction for an annual industry tradeshow presence, with the challenge of creating a fresh, engaging experience each year with a minimal design budget. The goal was to maintain visual impact and brand consistency while introducing new content each show to keep the booth experience dynamic and relevant.
The Solution
A modular fabric-panel booth system designed for maximum flexibility and cost efficiency. The structure features interchangeable panels, adaptable layouts, and editable screen zones that allowed for seamless yearly updates without the expense of full redesigns. This strategic approach not only elevated the brand’s presence year after year, but also earned industry awards for innovation and design excellence.
The Details
Team: Marketing + Creative + Product
Timeline: 6 months per year
Creative Budget: $$$
My Contribution: Lead designer; brand strategy, wall graphics, video content, and merchandising content
Awards: People’s Choice Award 2024 (Finalist: Best Use of Graphics, Best Fabric Exhibit, Best Use of Technology)