The Problem
Rebrand an established cosmetic injection business to feel fun, fresh, and elevated—balancing approachability with a sense of luxury. The client wanted a brand that would resonate with both high-end and average-spending clients, attracting new audiences while maintaining trust and professionalism.
The Solution
A refined yet playful brand identity infused with a touch of vintage nostalgia—paying homage to past eras of womanhood while feeling distinctly modern. The visual language combines timeless typography, soft yet confident color tones, and elegant detailing that evoke classic beauty with a contemporary twist. The result is a brand that feels fresh and elevated, yet grounded in the enduring spirit of femininity and self-expression.
The Details
Team: Photographer, Videographer & Myself
Timeline: 3 months
Creative Budget: $
My Contribution: Creative direction, brand design, photo + video art direction, editing, & web design