The Problem
Rebrand the already established permanent jewelry business to elevate its perception and better reflect its high-end materials. The new identity needed to convey depth, warmth, inclusivity, and an intimate sense of community and connection.
The Solution
A refined yet inviting brand system that balances luxury with approachability. Every design choice—from the rich, sun-warmed color palette to the soft, tactile textures and layered visual narratives—was intentionally crafted to evoke a sense of intimacy and authenticity. The result is a cohesive brand experience that feels elevated yet personal, mirroring the lasting connection at the heart of the jewelry itself.
The Details
Team: Photographer, Videographer & Myself
Timeline: 2 months
Creative Budget: $
My Contribution: Creative direction, brand design, photo + video art direction, editing, & web design