The Problem
Rebrand a local macro fashion influencer looking to evolve her personal brand into a broader platform—one that extended beyond style to include a community-driven event series and a podcast centered on deep, personal conversations. The goal was to create a brand that felt more substantial, connected, and reflective of her growing influence and purpose.
The Solution
A thoughtful rebrand that put her authenticity, humor, and warmth at the center. The new identity blends her approachable, stylish personality with her humorously honest voice while adding a nostalgic nod to the 90s aesthetic of our generation’s youth. The result is a cohesive brand presence that feels welcoming, inclusive, and emotionally resonant—seamlessly bridging fashion, wit, and heartfelt dialogue to build genuine community and connection across every touchpoint.
The Details
Team: Myself
Timeline: 3 months
Creative Budget: $
My Contribution: Creative direction, brand design, photo + video art direction, editing, & web design